Do you know the longest running movie in the world? Going to the movies alone or with a partner is one of the activities that were interrupted during the pandemic but is slowly returning again, it is an excellent art form without a doubt.
Technically, we are used to productions that we watch for entertainment, or pure consumption, we often forget that this artistic representation is not fast food (which it can be, if you want), but something more.
For this reason, when we come across the film Logística, we realize that we are facing something more. It's not just a feature film, but a very long film – the longest running film in the world: it is an installation film conceived by its creators “to track the global flow of products”.
To fulfill its objective, the work of Swedes Erika Magnusson and Daniel Andersson, carried out in 2012, took the form of a large project with a total exhibition time of 35 days and 17 hours. Come on popcorn!
Logística is an experimental film that broke with all established cinematographic structures, mainly time. The initial idea is simple, almost childish: “Where do all the gadgets come from?”. To answer it, the two filmmakers decided to follow the life cycle of one of these objects: a pedometer.
In this way, the story begins in a Stockholm store, where the item is sold, and goes into the past, to be able to show consumers the entire journey, that is, the logistics involved in consuming that thing.
Spectators travel in Logistics, first in a truck, then successively in a freight train, in a huge ship full of containers, until arriving at the original factory, in the Bao'an district of China.
The trip takes place in real time, so that the public has an exact idea of the time and distance needed for a gadget, sometimes disposable, to reach our hands on this side of the planet.
A tip and also an important recommendation: anyone interested in the concept of this great work of art, so to speak, can enter the project website disclosed above, where each day is separated into individual videos.
But if you prefer to just watch the trailer, that has 7 hours, he had a shortened version, available on YouTube, of only 1 hour and 12 minutes – much better, isn't it? 🙂
What do you think of the longest running film in the world?