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The evolution of Nintendo logos: a visual journey


Since its founding in 1889, the Nintendo has gone through an incredible journey of evolution, growth and transformation. One of the most visible ways in which the Japanese company has demonstrated its evolution over the years is through its logos.

A company's logo is not only a graphic representation of its identity, but also a window into its history and evolution over time. In this article, we'll explore the fascinating evolution of Nintendo logos, from its beginnings to today.

The Evolution of Nintendo Logos: A Visual Journey

1. The Beginning: 1889 – 1950

Nintendo began as a playing card company founded by Fusajiro Yamauchi in 1889. The company's first logo was quite simple and featured the name “Nintendo” in kanji (the Japanese characters) in a traditional typographic style.

In the 1950s, Nintendo began to venture into new businesses, such as producing toys and card games. Around this time, the logo underwent its first significant evolution, featuring more modern typography and a more stylized feel.

2. The Era of Arcade Games: 1970 – 1980

Nintendo entered the video game market in the 1970s, releasing a series of arcade games. With this change, the company's logo also underwent a notable transformation. The logo design has evolved into a more modern style, with capital letters, a bolder typeface, and a distinctive red color.

3. The Console Era: 1980 – 1990

The turning point came in 1983, when Nintendo launched the Nintendo Entertainment System (NES) console. This console marked the beginning of the modern era of video games and also brought with it a new logo. The NES logo featured a bold, futuristic design, with bold lettering and vibrant colors such as red and gray.

4. The Transition to 3D: 1990 – 2000

In the 1990s, Nintendo continued to innovate and launched the Super Nintendo Entertainment System (SNES) console. The SNES logo retained the red and gray color palette of the NES, but featured a more three-dimensional design, which reflected the technological advancements of the time.

5. The Modern Era: 2000 – Present

At the beginning of the 21st century, Nintendo took a huge step into the modern era of electronic games with the launch of the Nintendo GameCube console. The GameCube logo featured a more simplified and clean approach, with capital letters in a single color, reflecting the minimalist aesthetic of the time.

Since then, Nintendo has released several consoles, such as the Nintendo Wii, Wii U, and Nintendo Switch, each with its own unique logo. The Nintendo Switch logo, for example, is an example of contemporary design, with thin, modern letters and the company's iconic red color.

The evolution of Nintendo's logos is a visual journey that reflects not only changes in the company's identity, but also the evolution of the video game industry over time. From its humble beginnings as a playing card manufacturer to becoming one of the largest gaming companies in the world, Nintendo has continued to reinvent itself and adapt, and its logos are a testament to that. As Nintendo continues to innovate and shape the future of video games, we can expect to see more exciting evolutions in its logos in the future.

Written By

My name is Juan de Souza, I'm 24 years old, I'm a businessman, investor, blogger, streamer and podcaster. I started my first business when I was 10 years old, using a dial-up connection in Brazil. Founded businesses like TFX, Coliseu Geek, among others.


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