5 Audiovisual Technologies and Media That Totally Failed! With the evolution of history, several companies and brands have managed to consolidate themselves in the audiovisual market by bringing technological trends that have proved to be important in the daily lives of users. However, all these successes were based on a lot of sacrifice, study and attempts, resulting in a series of failures and the launch of several products that in a short time became forgettable for the public, with some not even getting to see a decent time of shelf.
1 – Attempt to print a video
Undoubtedly, Microsoft's traditional and classic Kinect was a peripheral that could be bought together, that is, sold in the Xbox 360 console's own boxes. The technology consisted of a motion detector that, according to Microsoft, would recognize every step and action of the user. , transporting it to games compatible with this innovative system and playing it on screen, thanks to the wide range of a few meters.
However, over time and due to the low catalog and little interest from players, the lack of practicality and the availability of several of the worst-rated games of the last generation made Microsoft discontinue the sale and stop the production of new titles, selling Xbox One without the product in the box.
2 – TVs with embedded 3D technology
With the rise of 3D cinema at the time, television manufacturers thought they could apply the same technology to their products to increase their market share. What could go wrong?
So, even in the cinema, the three-dimensional imaging system was already showing wear and tear, with many complaints of headaches and the adaptation of a shallow and superficial technology in the films. As for TVs, in addition to presenting a confusing system and many flaws in the visual transformation, they brought a high cost and little variety of products, quickly escaping the graces of the people.
3 – Revolutionary glasses Google Glass
With a promising future in mid-2011 and 2012, Google's augmented reality project with its Google Glass product promised to bring technologies never seen in history, but it became little known for its highly segmented marketing and flawed sales strategies.
For this reason, Google Glass died without bringing major innovations, generating expectations that were soon frustrated both by the delay in arriving in stores and by the simplicity that the product appeared to be. The accessory was discontinued in less than two years, but it opened doors for Google's AR system, such as Lens, Earth, Maps and Street View, on smartphones.
4 - Music Cartridges
Much like the K7 tapes, the music cartridges were audio technologies based on magnetic tapes, but with larger sizes compared to their competitors in the category.
The items had a beautiful external design and were pieces that attracted collectors and enthusiasts during the 1960s to 1980s, but flaws in the ownership of their components brought a number of inconveniences to consumers.
The division into four programs resulted in fragmented songs, often cut off during the choruses, and it was often necessary to change the song order, length, or record silences to adjust the length of a track.
5 – Smartphone Windows Phone
Launched in mid-late 2010, the Windows Phone operating system was an attempt to bring the popular Nokia brand into the smartphone world, revitalizing both cell phone design and digital interface.
However, while the device's AI turned it into a kind of Windows Mobile with many problems, glitched updates, few apps and incompatibility between models, the technology saw a low number of sales and little interest from consumers, something that worsened with the rapid popularization of Android.
What did you think of the 5 audiovisual technologies and media that totally failed? 🙂
